B2B Marketing & Partnerships Professional
Ziling (Celine) Zeng
B2B marketing and partnerships professional with experience in sponsorship marketing initiatives, campaign execution, partner relationship management, and large-scale event operations across Germany and Australia. Skilled in marketing communications, event marketing, performance analysis, stakeholder engagement, and cross-functional project execution. Adaptable and proactive, with a strong focus on sales, marketing, and business growth.
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Professional history
Work Experience
Intern, Marketing Operations & Digital Projects
The Retail Performance Company · Munich, Germany
- Executed website content updates and 7 targeted email campaigns for a BMW Group supplier training platform, reaching around 12,000 supplier users
- Prepared monthly marketing reports, analysing KPIs to generate insights and support data-driven decision-making
- Developed a SharePoint webpage to improve platform visibility and stakeholder awareness across BMW departments
Working Student, Internal Communications & Event Project Management
Allianz SE · Munich, Germany
- Supported planning and execution of internal “Converge GT Week” (300+ participants) by coordinating timelines, stakeholder communication, and cross-functional activities
- Developed and launched the official event webpage, creating a central platform for event updates, resources, and operational information
- Created onboarding materials for the Executive Assistant, Group Technology, supporting onboarding consistency and cross-team knowledge sharing
Events Sponsorship Officer
Associations Forum · Sydney, Australia
- Managed partner marketing initiatives for 50+ B2B sponsors by coordinating brand exposure across newsletters, website, LinkedIn, onsite event activations, and webinars with Events and Marketing teams
- Achieved a 30% sponsorship close rate by developing tailored partnership proposals based on prospect analysis
- Developed sponsorship marketing collateral to support sponsor engagement, event visibility, and partnership development
- Supported end-to-end execution of two major conferences (800+ attendees), coordinating stakeholder communications and engagement
Marketing Intern
SOL Edu Pty Ltd · Brisbane, Australia
- Created and published 30+ blog and social media content pieces, increasing followers by 31%
- Increased audience engagement by 19% through content performance analysis and topic optimisation
Flight Attendant
Air China · Beijing, China